The Brief
                    
                        - Create a brand new mobile native app
- Incorporate user experience (UX) in order to enhance user satisfaction with
                            the product
- Improve product usability, accessibility and pleasure
- Define and design core functions and the overall product
                                architecture
- Engage their target audience whilst interacting with their product
- Conduct analysis of the existing Levell website and understanding how
                            people currently use
                            their product
- Increase the product value
- Encourage the users to visit the app daily and input data on regular basis
                        
The Problem
                    
                        - Only a desktop version is available for the users to login
                            into Levell website to input data
                        
- Users get an email prompt rather than mobile notification to use Levell
                            platform
- The content of their website is mainly focused on business development
                            rather than on
                            individual user
- The user can only input data against four daily drivers (mood, stress,
                            energy and
                            motivation), capture blockers and view simple trends in a dashboard
- No extra features added that promote interaction with the user
- Lack of value for the user to return on daily basis
- Differentiate from other competitors on the market
- Not enough data break-down for the user to understand the patterns of their
                            feelings/behaviours
The Solution
                    
                        What was initially a desktop app to input data was changed into a native mobile
                            app that can be used on the go with additional features to promote
                        habit/routine building, learning new skills, personalised support, and have a better overview of
                        their well-being trends and easier capture
                        of data.
                     Without a doubt, this app now brings more value to their users and
                        is more likely
                        to increase regular
                        use and downloads. I believe using this app can create a positive future for
                        individuals.
                    
                     The Process
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                    Case Study