Generation Change

A Responsive Website that encourages users to create an impact and social youth action in a community.

Project Overview

The Brief

Create a responsive design for desktop and mobile devices
Re-design the identity of the existing website
Refine visual elements and evolve the tone of voice
Promote Generation Change organisation itself and their work
Engage their target audience and increase their social media presence
Act as the go-to website for access to free resources that enable their target audience to adopt, recognise and spread social change
Promote youth social action and help to grow this movement

The Problem

Overall website navigation needs re-design
Find out more about the work of Generation Change is unclear
"About Us" section is just one long page with lots of text
Access to Resources requires more logical solution and more efficient navigation for target audience
User Journeys needs to be quick and easy without confusion
"Impact Accelerator" course section lacks interaction and coherence
Events section needs to be added
Lack of engagement through social media and newsletter

The Solution

Generation Change has now its new face through a responsive design for desktop, tablet and mobile. With a fresh pair of eyes, the existing interface was re-designed in order to promote Generation Change as a striking youth social action organisation that differs from the rest.

The overall website navigation has improved by a large amount and “About Us” section was re-designed. “Resources” and “Course” pages were completely redefined. Events, newsletter pages were added and social media presence was enhanced.

The final prototype was received very well by the client.

I hope that the new site will bring more traffic to Generation Change website, create more impact and social action.