Camden Market

Website re-design to enable customers shopping online to experience the unique atmosphere and vibe of Camden Market.

Project Overview

The Brief

Re-design of the existing Camden Market website
Enable customers to shop online
Increase community engagement
Expand the Camden Market atmosphere and vibe into customers’ homes
Improving the shopping experience
Enhancing navigation and usability
Increase the sales of Camden Lock Market stalls when customers are unable to visit physically

The Problem

Whilst the sales of quantity bought in retail has been experiencing a slow growth based on values from October 2018 (increase by 2.2%), online spending growth has been booming (increase by 12.8%) in the respective year and the trend rapidly continues
The current Camden Market website does not provide an online shopping portal that would enable the customers to purchase items online from comfort of their homes

The Solution

My design proposal now solves the pain points, needs and frustrations of the target audience. It brings the opportunity for locals as well as tourists from all around the world to shop Camden Market diverse items from the comfort of their homes while still keeping the market’s unique atmosphere and vibe.

I have improved the overall website navigation and shopping experience. Not only this proposal increases community engagement but also helps booming sales of Camden Market stall owners when the customers are unable to visit the market physically.