Asto - Business Capital

A short-term business loan with flexible access to help small and medium sized businesses with their cash flow challenges

Project Overview

The Brief

Create and design a brand new responsive design of the Business Capital product
Build user experience [UX] to provide overall user satisfaction, product usability and accessibility
Define and design the core functions and the overall product architecture
Conduct a user research, apply findings and run user testing
Optimise user journey for conversion
Review and analyse the usability of the current Business Capital journey through usability testing - reviewing the positive and negative feedback and providing recommendations for optimisation

The Problem

Cash flow issues endangering small and medium enterprises [SMEs] to grow an operate their business
57% of UK small business owners have experienced problems with cash flow
38% of SMEs have had cash flow problems that have left them unable to pay their debts
1 in 7 small business owners have even been left unable to pay employees - this represents 2.2 million people in the UK not being paid on time due to their employer having cash flow problems
SMEs experience late payments from their customers and clients, as well as declining sales and a lack of thorough cash management

The Solution

Business Capital product with its enhancements and further iterations had became a valuable source of flexible funding (possibility to borrow between £150 - £150,000) for the SMEs to grow and expand their businesses.

The solution was designed around:

See what you can get

Once they applied and had a credit limit, they knew exactly how much they had available at any time.

Here when you need it

They could decide when and how much they wanted to borrow up to their credit limit, knowing they could have the cash in their account in minutes.

Set your term length

They were able to choose the repayment term that suited their business, from 6 to 12 months, and see the interest costs for their loan.

Easy repayments

Ability to pick which day of the month their Direct Debit was collected. Pay back earlier at no extra cost and save on interest charges.